While conventional media wisdom says subtle and
overt sensationalism, conflict, negativity and violence attract
readers, The Fig Tree finds readers hungry to know about the balance of
reality in everyday life.
Readers relish learning about people relating with each other, caring,
acting on each other’s behalf and organizing to improve the lives of
people in their communities and around the world because of their faith.
Instead of following the latest on
conflicts, crimes, celebrities, consumption and crises, The Fig Tree
offers reflective articles, investigative reports and feature stories
behind headlines in other media.
While some media emphasize stereotypes and polarization, The Fig Tree
breaks through barriers, finds common ground and builds understanding
that will encourage common action.
When
media label people as terrorists, insurgents, guerrillas or
other combatant or extremist label, readers may dismiss their humanity
and assume they should be eliminated, despite the admonition of most
faiths against hatred and killing. As a result, innocent people
are slaughtered, cultures are eliminated, societies are devastated, and
infrastructures are destroyed.
Reports on Latin America, Europe, Central Europe, Africa, Asia and the
Pacific through church and nonprofit channels provide insights into the
impact of government, corporate, non-governmental and religious
policies that are not within the vision or scope of many corporate-run
media.
The
Fig Tree’s global coverage includes experiences of Inland
Northwest people who go abroad and observe life first-hand through
opportunities of their faith communities. It also includes
interviews with people from other countries living in the region, from
news reported by Ecumenical News International, and from natonal and
world ecumenical and faith organizations. Such global coverage
imparts global awareness and insight to local matters.
Experiences and information shared through Fig Tree articles have a
cumulative effect. One article may raise questions that are
pursued in future articles.
Theology, belief and actions interweave. When someone is doing an
act of charity, justice, solidarity, compassion, caring or advocacy,
Fig Tree asks why, exploring how the action expresses the person’s
faith and values—how faith makes a difference in their lives.
Fig
Tree reporters help people verbalize their thoughts, connect the
personal and political, and reflect on their pilgrimages of faith and
life. Sometimes questions spark interest in a new avenue of
action or an opportunity to connect with someone who shares their
concerns.
What a Lutheran in Yakima is doing may be unknown to a Catholic in
Colfax, a Methodist in Oroville, a Presbyterian in Davenport or a
Baptist in Colville, but may be an idea fitting their gifts and
interests.
Through
voices of people of faith, The Fig Tree challenges congregations
to be the communities they profess to be, mutually accountable to each
other, rather than going through the motions of the “business” of being
a congregation, promoting its beliefs and institutions as if they are
in isolation.
In selecting themes, The Fig Tree offers a variety of perspectives as
writers probe for commonalities beneath surface differences to counter
polarities. Spreading awareness of what people of faith are
doing—often behind the scenes—breaks down the hopelessness,
helplessness and isolation that alienate people. It spreads hope
through examples of people improving life in their communities, the
society and the world.
| Fig Tree reflects the power of words to change lives |
The Fig Tree demonstrates the power of words
formed into stories of people’s lives, caring and action to empower
other people to make a difference in the lives of more people.
It is more than ink on paper. Editors craft words and images to
remind readers that they are to live in relationships, in solidarity,
in compassion and in advocacy for each other.
Divided by denominations and faiths, people become lost, searching for
institutional identities that are but part of understanding faith and
life.

The Fig Tree explores nuances of real and assumed
differences, guiding people to awareness that “every encounter with
another human being is an encounter with the Source of all being;
every encounter with another seeker of truth is an encounter with the
Source of all truth.” These were the words of BBC journalist and
Anglican leader Pauline Webb at the sixth assembly of the World Council
of Churches in Vancouver, B.C.
As a monthly publication, The Fig Tree provides content
for reflection. To keep up with the ever-changing dynamics of the
local-to-global conflicts of life would be difficult and diverting.
The Fig Tree begins with the recognition and acknowledgement that there
are conflicts in the world, in relationships, in communities, in
nations and in churches/faith communities. So this publication
wonders about and investigates what people do about those
conflicts—one-by-one, in groups, in congregations, in nonprofits and in
regions.
“Who cares?” The Fig Tree finds that many people care and have unique
ideas, fed by their faith journeys as individuals and parts of
institutions, to respond in creative ways that make a difference in the
lives of individuals, families, neighborhoods, communities, regions,
states, the nation and the world.
Local people experience life-changing insights when they
participate in tutoring refugees at local churches, in resettling
refugees, in hosting international students, in joining two-week local
or global house-building missions, in youth urban involvements, in camp
and retreat settings, in visiting the elderly or homebound with or
without meals, in cooking for street teens, in sorting food in a food
bank, in helping shelter homeless families, in leading music for
worship, in challenging bigotry, in marching for peace and justice or
in walking or rocking or fasting to raise money for hungry people.
These
are but some of the many themes of
articles in the past 20 years.
Because of The Fig Tree, many who once claimed to be in congregations
or programs that were “the best kept secret” in their communities have
had to drop that claim.
As people have connected with people, picking up the phone
to contact someone who shared his or her story, ideas have spread,
relationships have formed, programs have found volunteers and funds,
new initiatives have taken root faster.
The Fig Tree is about words becoming translated into direct services,
acts of caring.
Communication is key in all forms of outreach, ministry,
social service and social justice action. It’s key in social,
religious, economic, environmental and political movements.
New communications technologies have made The Fig Tree more effective
and opened the door to the vision of connecting faith and nonprofit
organizations in the Northwest through an interactive website
infrastructure.
Divisions keep people suspicious of each other, isolated,
vulnerable to propaganda, lies and power games that alienate them and
lead to hopelessness. Some political, religious, economic, social
entities—individuals and institutions—manipulate divisions and fears so
that people mistrust each other and avoid associations that could make
a difference in their lives.
Communication breaks through barriers, opening windows and
doors, so people see each other as inter-related human beings, brothers
and sisters, partners, created and loved by God. They learn to
open doors to talk, to engage in discussions and to enter into dialogue
for expanded understanding.
When words become roadblocks, the basis for fear or
hatred, people need to learn the stories behind those words,
translating them into their own language of comfort, their own cultural
viewpoints, they may find common ground.
| Coverage faces conflicts without
feeding them |
Fighting terror with terror
hate with hate
hurt with hurt
begets more of the same.
Some media may profit
by luring readers with the tit-for-tat
playing
conflicts
as if they were solutions.
How can we discover
the power of trust and risk
of hope and love—
faith’s tools
to understand each other
as people and nations?
Are we capable of self control,
and the humility needed to live
in families
and communities
in societies and nations
in the globalized world?
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Do people just want
what they want when they want it?
Reading, watching and hearing
the daily fare and scores
often give that impression.
Because conflicts make news,
it seems that’s all that happens.
Church conflicts,
making news in disproportion
to the rest of church life,
tends to discredit
all leaders because of a few
all church life because of some.
Many people nonetheless continue
to live their lives
faithful to the values and ethics
their faiths
teach.
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| As media 'rediscover' religion news, Fig Tree just carries
on |
For years, religion
news was not
“in.” It was shirked by many in media either as too controversial
or too petty.
Some media could not understand the quarrels within and among churches,
quarrels contrary to the faith itself. Church attendance began to
decline for some and grow for others. While sports reporters have
continued to cover winning and losing teams, religion became touchy and
questionable.
For many in the faith
community, it became clear why they needed to be
respectful of each other in their diversity and to find common action
and mutual accountability beyond their varied flavors and emphases.
From years of non-coverage, the impression was
that religion was not important in daily life. Yet recent
articles now are “rediscovering” the value of religion in people’s
lives.
A recent report from the Washington Post said that “it may seem crazy,” but despite TV,
toys, team sports and technologies to educate and engage today’s
children and youth, the most assured way to improve the quality
of life for children and youth is for them to be involved in a faith
community.
Dartmouth Medical School found “People who are religious are better off
in significant ways than their secular peers” in that they are less
likely to smoke, drink, commit crimes and be depressed than their peers.
A University of Virginia sociologist found that low-income religious
teens fared better than non-religious middle-class peers.
Fig Tree readers learn about the many opportunities for teens to do
community service, build houses and participate in mission trips.
Children and youth active in their faith communities see their lives as
part of more than their own needs and wants.
With that the case, it would seem that religion news coverage would increase, and there
would be daily commitment to cover the positive, as well as the
negative aspects of religion.
With more than enough stories to cover, The Fig Tree continues its
coverage, modeling what is possible.
Recently a major
daily newspaper reporter advised church editors that the
trendy themes to cover are sex abuse in the Catholic Church, “The
Passion of the Christ” and same-sex marriages.
When media of the faith and nonprofit community simply follow “trends”
set by the “popular” media, they may lose the many other stories there
are to cover and uplift from the faith perspective. At The Fig Tree, we
avoid mimicking mass media stories and set our own pace and news
definitions, serving as a supplement.
Media do play a crucial and necessary role in investigating what
happens and why, in finding the problems and corruption in governments,
businesses, schools, churches, neighborhoods, families, police reports
and more.
As an alternative,
niche or trade publication, The Fig Tree challenges other
media to think beyond their usual “news” definitions. It
also challenges media of religious institutions to think outside the
boxes of corporate communications and of pursuit of media attention on
their terms alone.
At a recent gathering of church journalists, it became clear that The
Fig Tree provides a unique model in its regional, independent coverage
of faith and nonprofit communities.
As trends come and go, The Fig Tree persists in its commitment to
connect people involved with congregations, judicatories, nonprofits,
agencies, ministries and communities, and to nurture awareness and
action by reporting stories learned through faith community channels.
Mary Stamp - Editor
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| Publication's growth steady, new ventures emerge |
From 37 inches of ads in the first eight-page
issue, The Fig Tree has grown to an average of 200 to 250 inches of
ads, with December issues in 2001 and 2002 near 370 inches. Gross
income has grown from about $19,000 in 1986, averaging $23,000 in the
first 10 years, to $30,000 in the late 1990s, nearly $45,000 in 2002
and about $61,000—including $8,000 of in-kind gifts—in 2003.
With the Rural-Urban Connections Project and the Interactive Website
Project, the hope is to expand funding to involve more writers,
editors, designers and volunteers to support the new media format.
Started in 1984 under
the Spokane Christian Coalition—later renamed the Spokane
Council of Ecumenical Ministries—The Fig Tree became an independent
nonprofit organization in 2001.
Since then, its role has more clearly been to provide independent
coverage of faith and nonprofit news for the region.
The Fig Tree offers
advertisers a means to reach people of conscience and
caring, people involved in faith communities and nonprofit
organizations; people interested in cultural, civic and educational
events; people seeking to live responsible lives, and people exploring
issues in order to move beyond polarities some media foster.
Rural-Urban Connection
Project
Circulation has grown from about 3,000 in the early years to 6,000
during the 1990s to about 8,000 through the Rural-Urban Outreach
Project, expanding circulation and coverage throughout the Inland
Northwest.
There are bulk distribution routes to Colfax, Moscow, Pullman,
Lewiston, Clarkston, Pomeroy, Newport, Walla Walla, Lind, Ritzville and
Yakima.
Five to 10 copies are mailed—instead of just one—to many congregations
in outlying communities, supported by funds from their regional
denominations that see the value of this publication and its role in
involving readers in outreach.
The goal is to recruit editor-writer correspondents in areas of the
Inland Northwest to develop more local pages.
Local interest draws and holds readers. Coverage is about
neighbors and their everyday efforts to find solutions to the problems
that mass media dwell on.
Interactive website
project
Starting a website at the recommendation of regional bishops and church
executives, The Fig Tree has moved from a presence on the web pointing
to the publication to plans for an interactive website to connect the
faith and nonprofit communities in the Northwest, bringing full and
edited video and audio coverage of interviews, educational events,
speakers, interviews and people putting their faith into action—as well
as the articles and photographs in The Fig Tree.
With 12 to 16 pages about the maximum for most readers to absorb in
this era of information overload, the website will allow for expanded
editorial content based on browser interest.
A digital version of the full publication will be available online once
we expand our space. While some people want a paper newspaper to read,
others prefer to access information online, clicking to various links
to find specific pieces of reports or whole documents based on their
needs or interests.
The online readers, viewers, listeners and browsers will be invited—in
public broadcasting tradition—to join regular readers in donating to
support the venture, to keep up the access to information, connections,
ideas and resources.
Half-hour TV
interview show
In 2003, Dave Noble, who volunteers with Comcast Community Access,
offered to prepare a promotional video for The Fig Tree. Later,
he suggested doing “The Fig Tree Show” regularly on Comcast. So
now Fig Tree interviewers conduct half-hour interviews aired each
month. Programs will be at 5 p.m., May 11, 19 and 25 on channel
14.
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Fig
Tree spans technological progress
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Computer technology
makes The Fig Tree’s continual growth possible.
For the first three years, typesetting and printing were done at the
Valley Herald, with the two staff persons submitting edited copy
double-spaced on typing paper, retyping each article with each round of
editing and then proofreading galleys. Corrected galleys were
waxed and pasted on layout pages at The Inland Register office.
The first step to computer
production started when Walt’s Mailing, which prepared address
labels from card files, computerized their labels. Mary Stamp
trained to put address changes in and learned the ease of preparing
mailing labels with the computer.
Before then, she had resisted entering the computer age, but soon
realized the time-saving advantages of word processing for writing,
editing and formatting copy; a page layout program to design the pages,
and data processing to keep accounts, mailing lists, and other
necessary files.
In fall 1987, Mary purchased a computer and software. She ran
camera-ready pages at Spokane Imagesetting, a computer service bureau,
and later with the Journal of Business.
By 1990, purchase of a
faster computer and laser printer for tabloid-size pages
improved efficiency, giving The Fig Tree the production capabilities of
a small-town newspaper.
Then The Fig Tree switched to the Cheney Free Press for printing and
mailing services. In the late 1990s, it used Spokane Print and
Mail, which helped improve photo reproduction. When Spokane Print
and Mail changed owners, The Fig Tree continued, but eventually moved
to the current printer, Griffin Publishing.
With use of a newer press
and capability to make negatives for the pages from a digital
file, the quality of reproduction has improved, so photos are closer to
the quality of the originals.
Since 2000, The Fig Tree has also developed a website that includes the
lead and a few paragraphs to give a taste of the feature stories.
It also includes a news items, the calendar and information on
advertising, donating, the mission and the projects. The
website—at www.thefigtree.org—gives access the photos in color.
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