Stories of people putting their faith
into action in the Northwest

Background on The Fig Tree model of journalism:


  Editor considers Fig Tree a direct service ministry



  Fig Tree demonstrates power of words to change lives


  Coverage faces conflicts without feeding conflicts


  As media 'rediscover' faith, Fig Tree just carries on


  Publication's growth steady, new ventures emerge


  Fig Tree production spans technological progress

      

 
Fig Tree coverage challenges conventional wisdom

While conventional media wisdom says subtle and overt sensationalism, conflict, negativity and violence attract readers, The Fig Tree finds readers hungry to know about the balance of reality in everyday life.
Readers relish learning about people relating with each other, caring, acting on each other’s behalf and organizing to improve the lives of people in their communities and around the world because of their faith.


Fig Tree issues 1Instead of following the latest on conflicts, crimes, celebrities, consumption and crises, The Fig Tree offers reflective articles, investigative reports and feature stories behind headlines in other media.
While some media emphasize stereotypes and polarization, The Fig Tree breaks through barriers, finds common ground and builds understanding that will encourage common action.

When media label people as terrorists, insurgents, guerrillas or other combatant or extremist label, readers may dismiss their humanity and assume they should be eliminated, despite the admonition of most faiths against hatred and killing.  As a result, innocent people are slaughtered, cultures are eliminated, societies are devastated, and infrastructures are destroyed.
Reports on Latin America, Europe, Central Europe, Africa, Asia and the Pacific through church and nonprofit channels provide insights into the impact of government, corporate, non-governmental and religious policies that are not within the vision or scope of many corporate-run media.

The Fig Tree’s global coverage includes experiences of Inland Northwest people who go abroad and observe life first-hand through opportunities of their faith communities.  It also includes interviews with people from other countries living in the region, from news reported by Ecumenical News International, and from natonal and world ecumenical and faith organizations.  Such global coverage imparts global awareness and insight to local matters.
Experiences and information shared through Fig Tree articles have a cumulative effect.  One article may raise questions that are pursued in future articles.
Theology, belief and actions interweave.  When someone is doing an act of charity, justice, solidarity, compassion, caring or advocacy, Fig Tree asks why, exploring how the action expresses the person’s faith and values—how faith makes a difference in their lives.

Fig Tree reporters help people verbalize their thoughts, connect the personal and political, and reflect on their pilgrimages of faith and life.  Sometimes questions spark interest in a new avenue of action or an opportunity to connect with someone who shares their concerns.
What a Lutheran in Yakima is doing may be unknown to a Catholic in Colfax, a Methodist in Oroville, a Presbyterian in Davenport or a Baptist in Colville, but may be an idea fitting their gifts and interests.

Through voices of people of faith, The Fig Tree challenges congregations to be the communities they profess to be, mutually accountable to each other, rather than going through the motions of the “business” of being a congregation, promoting its beliefs and institutions as if they are in isolation.
In selecting themes, The Fig Tree offers a variety of perspectives as writers probe for commonalities beneath surface differences to counter polarities.  Spreading awareness of what people of faith are doing—often behind the scenes—breaks down the hopelessness, helplessness and isolation that alienate people.  It spreads hope through examples of people improving life in their communities, the society and the world.

 

Fig Tree reflects the power of words to change lives

The Fig Tree demonstrates the power of words formed into stories of people’s lives, caring and action to empower other people to make a difference in the lives of more people.
It is more than ink on paper.  Editors craft words and images to remind readers that they are to live in relationships, in solidarity, in compassion and in advocacy for each other.
Divided by denominations and faiths, people become lost, searching for institutional identities that are but part of understanding faith and life.
Fig Tree issues 2
The Fig Tree explores nuances
of real and assumed differences, guiding people to awareness that “every encounter with another human being is an encounter with the Source of all being;  every encounter with another seeker of truth is an encounter with the Source of all truth.”  These were the words of BBC journalist and Anglican leader Pauline Webb at the sixth assembly of the World Council of Churches in Vancouver, B.C.

As a monthly publication
, The Fig Tree provides content for reflection.  To keep up with the ever-changing dynamics of the local-to-global conflicts of life would be difficult and diverting.
The Fig Tree begins with the recognition and acknowledgement that there are conflicts in the world, in relationships, in communities, in nations and in churches/faith communities.  So this publication wonders about and investigates what people do about those conflicts—one-by-one, in groups, in congregations, in nonprofits and in regions.
“Who cares?” The Fig Tree finds that many people care and have unique ideas, fed by their faith journeys as individuals and parts of institutions, to respond in creative ways that make a difference in the lives of individuals, families, neighborhoods, communities, regions, states, the nation and the world.

Local people experience life-changing insights
when they participate in tutoring refugees at local churches, in resettling refugees, in hosting international students, in joining two-week local or global house-building missions, in youth urban involvements, in camp and retreat settings, in visiting the elderly or homebound with or without meals, in cooking for street teens, in sorting food in a food bank, in helping shelter homeless families, in leading music for worship, in challenging bigotry, in marching for peace and justice or in walking or rocking or fasting to raise money for hungry people.
Fig Tree issues 4These are but some of the many themes of articles in the past 20 years.
Because of The Fig Tree, many who once claimed to be in congregations or programs that were “the best kept secret” in their communities have had to drop that claim.

As people have connected with people
, picking up the phone to contact someone who shared his or her story, ideas have spread, relationships have formed, programs have found volunteers and funds, new initiatives have taken root faster.
The Fig Tree is about words becoming translated into direct services, acts of caring.

Communication is key in all forms of outreach
, ministry, social service and social justice action.  It’s key in social, religious, economic, environmental and political movements.  
New communications technologies have made The Fig Tree more effective and opened the door to the vision of connecting faith and nonprofit organizations in the Northwest through an interactive website infrastructure.

Divisions keep people suspicious of each other
, isolated, vulnerable to propaganda, lies and power games that alienate them and lead to hopelessness.  Some political, religious, economic, social entities—individuals and institutions—manipulate divisions and fears so that people mistrust each other and avoid associations that could make a difference in their lives.

Communication breaks through barriers
, opening windows and doors, so people see each other as inter-related human beings, brothers and sisters, partners, created and loved by God.  They learn to open doors to talk, to engage in discussions and to enter into dialogue for expanded understanding.

When words become roadblocks
, the basis for fear or hatred, people need to learn the stories behind those words, translating them into their own language of comfort, their own cultural viewpoints, they may find common ground.

 

Coverage faces conflicts without feeding them
Fighting terror with terror
        hate with hate
            hurt with hurt
                begets more of the same.
Some media may profit
    by luring readers with the tit-for-tat
            playing conflicts
                as if they were solutions.
How can we discover
    the power of trust and risk
        of hope and love—
            faith’s tools to understand each other
                    as people and nations?
Are we capable of self control,
    and the humility needed to live
            in families and communities
                in societies and nations
                    in the globalized world?

 

          
Do people just want
    what they want when they want it?
Reading, watching and hearing
    the daily fare and scores
        often give that impression.
Because conflicts make news,
    it seems that’s all that happens.
Church conflicts,
    making news in disproportion
        to the rest of church life,
    tends to discredit
        all leaders because of a few
        all church life because of some.
Many people nonetheless continue
    to live their lives
        faithful to the values and ethics
            their faiths teach.

 

As media 'rediscover' religion news, Fig Tree just carries on
For years, religion news was not “in.”  It was shirked by many in media either as too controversial or too petty.
Some media could not understand the quarrels within and among churches, quarrels contrary to the faith itself.  Church attendance began to decline for some and grow for others.  While sports reporters have continued to cover winning and losing teams, religion became touchy and questionable.

For many in the faith community, it became clear why they needed to be respectful of each other in their diversity and to find common action and mutual accountability beyond their varied flavors and emphases.
Fig Tree issues 5From years of non-coverage, the impression was that religion was not important in daily life.  Yet recent articles now are “rediscovering” the value of religion in people’s lives. 

A recent report from the Washington Post said that “it may seem crazy,” but despite TV, toys, team sports and technologies to educate and engage today’s children and youth, the most assured way to  improve the quality of life for children and youth is for them to be involved in a faith community.
Dartmouth Medical School found “People who are religious are better off in significant ways than their secular peers” in that they are less likely to smoke, drink, commit crimes and be depressed than their peers.
A University of Virginia sociologist found that low-income religious teens fared better than non-religious middle-class peers.
Fig Tree readers learn about the many opportunities for teens to do community service, build houses and participate in mission trips.  Children and youth active in their faith communities see their lives as part of more than their own needs and wants.

With that the case, it would seem that religion news coverage would increase, and there would be daily commitment to cover the positive, as well as the negative aspects of religion.
With more than enough stories to cover, The Fig Tree continues its coverage, modeling what is possible.

Recently a major daily newspaper reporter advised church editors that the trendy themes to cover are sex abuse in the Catholic Church, “The Passion of the Christ” and same-sex marriages.  
When media of the faith and nonprofit community simply follow “trends” set by the “popular” media, they may lose the many other stories there are to cover and uplift from the faith perspective. At The Fig Tree, we avoid mimicking mass media stories and set our own pace and news definitions, serving as a supplement.
Media do play a crucial and necessary role in investigating what happens and why, in finding the problems and corruption in governments, businesses, schools, churches, neighborhoods, families, police reports and more.

As an alternative, niche or trade publication, The Fig Tree challenges other media to think beyond their usual “news” definitions.   It also challenges media of religious institutions to think outside the boxes of corporate communications and of pursuit of media attention on their terms alone.
At a recent gathering of church journalists, it became clear that The Fig Tree provides a unique model in its regional, independent coverage of faith and nonprofit communities.  
As trends come and go, The Fig Tree persists in its commitment to connect people involved with congregations, judicatories, nonprofits, agencies, ministries and communities, and to nurture awareness and action by reporting stories learned through faith community channels.
Mary Stamp - Editor



 

 Publication's growth steady, new ventures emerge

From 37 inches of ads in the first eight-page issue, The Fig Tree has grown to an average of 200 to 250 inches of ads, with December issues in 2001 and 2002 near 370 inches.  Gross income has grown from about $19,000 in 1986, averaging $23,000 in the first 10 years, to $30,000 in the late 1990s, nearly $45,000 in 2002 and about $61,000—including $8,000 of in-kind gifts—in 2003.
With the Rural-Urban Connections Project and the Interactive Website Project, the hope is to expand funding to involve more writers, editors, designers and volunteers to support the new media format.

Started in 1984 under the Spokane Christian Coalition—later renamed the Spokane Council of Ecumenical Ministries—The Fig Tree became an independent nonprofit organization in 2001.  
Since then, its role has more clearly been to provide independent coverage of faith and nonprofit news for the region.

The Fig Tree offers advertisers a means to reach people of conscience and caring, people involved in faith communities and nonprofit organizations; people interested in cultural, civic and educational events; people seeking to live responsible lives, and people exploring issues in order to move beyond polarities some media foster.

Rural-Urban Connection Project

Circulation has grown from about 3,000 in the early years to 6,000 during the 1990s to about 8,000 through the Rural-Urban Outreach Project, expanding circulation and coverage throughout the Inland Northwest.
There are bulk distribution routes to Colfax, Moscow, Pullman, Lewiston, Clarkston, Pomeroy, Newport, Walla Walla, Lind, Ritzville and Yakima.  
Five to 10 copies are mailed—instead of just one—to many congregations in outlying communities, supported by funds from their regional denominations that see the value of this publication and its role in involving readers in outreach.
The goal is to recruit editor-writer correspondents in areas of the Inland Northwest to develop more local pages.
Local interest draws and holds readers.  Coverage is about neighbors and their everyday efforts to find solutions to the problems that mass media dwell on.  

Interactive website project
Starting a website at the recommendation of regional bishops and church executives, The Fig Tree has moved from a presence on the web pointing to the publication to plans for an interactive website to connect the faith and nonprofit communities in the Northwest, bringing full and edited video and audio coverage of interviews, educational events, speakers, interviews and people putting their faith into action—as well as the articles and photographs in The Fig Tree.  
With 12 to 16 pages about the maximum for most readers to absorb in this era of information overload, the website will allow for expanded editorial content based on browser interest.
A digital version of the full publication will be available online once we expand our space. While some people want a paper newspaper to read, others prefer to access information online, clicking to various links to find specific pieces of reports or whole documents based on their needs or interests.
The online readers, viewers, listeners and browsers will be invited—in public broadcasting tradition—to join regular readers in donating to support the venture, to keep up the access to information, connections, ideas and resources.

Half-hour TV interview show
In 2003, Dave Noble, who volunteers with Comcast Community Access, offered to prepare a promotional video for The Fig Tree.  Later, he suggested doing “The Fig Tree Show” regularly on Comcast.  So now Fig Tree interviewers conduct half-hour interviews aired each month.  Programs will be at 5 p.m., May 11, 19 and 25 on channel 14.



Fig Tree spans technological progress
Computer technology makes The Fig Tree’s continual growth possible.
For the first three years, typesetting and printing were done at the Valley Herald, with the two staff persons submitting edited copy double-spaced on typing paper, retyping each article with each round of editing and then proofreading galleys.  Corrected galleys were waxed and pasted on layout pages at The Inland Register office.

The first step to computer production started when Walt’s Mailing, which prepared address labels from card files, computerized their labels.  Mary Stamp trained to put address changes in and learned the ease of preparing mailing labels with the computer.
Before then, she had resisted entering the computer age, but soon realized the time-saving advantages of word processing for writing, editing and formatting copy; a page layout program to design the pages, and data processing to keep accounts, mailing lists, and other necessary files.
In fall 1987, Mary purchased a computer and software.  She ran camera-ready pages at Spokane Imagesetting, a computer service bureau, and later with the Journal of Business.

By 1990, purchase of a faster computer and laser printer for tabloid-size pages improved efficiency, giving The Fig Tree the production capabilities of a small-town newspaper. 
Then The Fig Tree switched to the Cheney Free Press for printing and mailing services.  In the late 1990s, it used Spokane Print and Mail, which helped improve photo reproduction.  When Spokane Print and Mail changed owners, The Fig Tree continued, but eventually moved to the current printer, Griffin Publishing.

With use of a newer press and capability to make negatives for the pages from a digital file, the quality of reproduction has improved, so photos are closer to the quality of the originals.
Since 2000, The Fig Tree has also developed a website that includes the lead and a few paragraphs to give a taste of the feature stories.  It also includes a news items, the calendar and information on advertising, donating, the mission and the projects.  The website—at www.thefigtree.org—gives access the photos in color.




The Fig Tree
1323 S. Perry St., Spokane, WA 99202
(509) 535-1813